social media
More on the NWI social media consultants I was referring to. They know how to use not only Facebook Marketing and Twitter marketing, but also they work to help out with internet marketing as well.
I think that social media marketing combined with the consulting end of things, means you learn how to work as a team with many people and find out where you can benefit one another.
I have also used the 80 and 20 rule to figure out the best way to do this.
If you are looking to make a difference in the internet and online world, then social media is the way to do it. I think it must be combined with a good internet marketing goal also.